BELLAMYBUDIMAN

<a href="http://video.msn.com/?mkt=en-US&#038;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&#038;showPlaylist=true&#038;from=shared" target="_new" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>

I’m sure that most of you geeks would probably have seen this ad around and performed PC-Mac battles everywhere. Long story short, it’s about Lauren who’s trying to find a sub-$1000 17″ notebook and got herself a dirt-cheap HP Pavilion notebook. The ad definitely showed that Lauren tried to get an Apple notebook at first, but decided not to because their lowest end notebook would be the $999 white MacBook that doesn’t even have a 17″ screen. This concludes the ad to give out this message: Apple’s hardwares are goddamned expensive.

I do have something to say about this matter, and I’m saying this as realistically as possible, without being an Apple fanboy. I believe both companies have their own reasons to build whatever they want to build, I still believe that Windows 7 is going to be the best Windows there is and craps out Vista any day, and I’ve got my own good reasons why I am now an Apple user and stays that way. While I could agree that Apple’s products are generally more expensive at a glance, it tickles me that Microsoft is advertising against Apple not with their own products, but with any notebook that’s definitely not Microsoft’s.

Here’s the deal. Microsoft, just like Apple, is essentially a software company. Microsoft makes Windows, Apple makes Mac OS X. But Apple takes this up a notch by building good-quality products to complement their software and lock their softwares (essentially) to only their hardware. This is probably what Microsoft see as a threat to them. I have no idea why since the ones building PCs for Microsoft is not themselves. If they are worried, don’t you think actual hardware manufacturers like Lenovo, HP, and Dell should’ve been the ones that should worry with Apple’s hardwares?

Apple also did competitor-bashing advertisements with their “Get a Mac” lineup, but instead of bashing Microsoft’s hardware (which does not exist except for accessories like keyboards or mice), they did a good apple-to-apple (no pun intended) comparison by putting OS X and Windows on a head-to-head fight.

So what does this ad really shows? It shows that Microsoft is that desperate to try saving their own ass with the havoc Vista brought upon them, using an apple-to-orange comparison. Microsoft, I hope your ad agency has a real good reason for this, because this is what I think you guys should really do:

1. Fire Ballmer. If you could put someone on par and as competent as Apple’s (or probably any company in this matter) top guys, you might probably come up with something that is actually good. Personally, I wouldn’t want to buy something from a company that selected a primate to talk on keynotes. Convincing? In a mental asylum, perhaps.
2. Why don’t you stop whining and stop trying to convince people that Vista is a good consumer OS. It’s not, and I don’t think it would ever be. So instead of focusing on how to get back on Apple for their Leopard’s victory over you and lurch out pointless ads, why not focus on Windows 7 instead and give what your users really deserve for their money.
3. The least you could do is simplify your OS version lineup. Seriously. Who would fucking care that you have six different versions for Vista alone. Consumers need something simpler to choose from. Or is this just your elaborate marketing scam so that common users would give out cash for more features?
4. If you want to counter Apple’s way of getting into your nerves, then try aiming for their software, because that is exactly what they did in the first place. With this ad, it’s as if you’re telling BMW to build cheap Tata Nanos. Apple has their own market, and no matter what the prices are, people will keep buying their hardware. And they wouldn’t even care if there’s a $200 notebook to compete with their 17″ MacBook Pro.

Some time ago, I got my hopes up with Microsoft when I was trying out Windows 7. Maybe they’ve come to their senses and could bring out a good and useable OS. But seeing what their reaction is like by keeping pointless ads such as this one in production, I think I’d have my doubts back.

On the other hand, are Apple’s products that expensive? If you calculated the features, the craftsmanship, and the software that they are bundled with, I personally think it’s worth the price. Therefore, it’s not really a matter of whether people should push Apple to come up with cheap products, but it’s a matter of whether you want to buy premium products or not. I think everyone has all the rights to position their products on a certain target market.

My take on Windows 7 was long overdue. I’ve fiddled with it for more than a week already, and haven’t got the urge to write a simple review of it.

First things first, I’m going to compare Windows 7 with Windows Vista, considering that this is a successor to the crappy OS, my expectations are high on this one, but I am still wondering if Microsoft could pull this off perfectly or not. I’ve tried Windows Vista, I didn’t like it at all. It is a wasteful OS with huge requirements that required people to involuntarily upgrade their machines just to be able to unleash the OS’s full potential. And I don’t even know if there is such a full potential to Windows Vista. To that matter, I still prefer XP, no matter how bloated it is, it’s still far more useable for me compared to Vista.

I decided to take the leap on installing Windows 7 in my iMac’s VMWare Fusion. I know that this is probably not the best test bed for this kind of thing, and that it’s probably better to try this out in Bootcamp. But for the sake of convenience, this was what I opted for. I have an XP installed in VMWare (I need this to test websites in the bloody hell IE6 and 7 when required), so I can use that as a rough benchmark on how Windows 7 performs under virtualization.

I also took the leap on snatching the leaked Beta ISO off Bittorrent. The ISO, surprisingly small for an OS this class, takes only 2.44 GB. The installation also went smooth, I chose the Windows Vista pre-settings on VMWare, and it took care of the rest.

Compared to the installed XP, the Windows 7 feels faster. I can then assume that compared to Vista, especially under virtualization, Windows 7 is definitely better in terms of performance. It is indeed faster, and I hope, in the final product, it’s more efficient in managing its performance. This is a good sign. For once, Microsoft actually cared in rebuilding the inefficient parts of their OS.

In terms of visuals, Windows 7 looks entirely similar to Vista. The styling, the supposedly semi-translucent window borders (or in fact, almost everything), the start menu, Windows Explorer, and even down to the shiny and in my opinion, overly glossy buttons. Except for the new taskbar design, I didn’t notice anything far superior than Vista’s visual styling. I never liked overly glossy stuff anyway. It looks inelegant and resembles a riced-up Honda.

As what Gizmodo wrote, the new taskbar is indeed far more useful than what we’ve seen since Windows 98. It actually has more useful features that could probably make your life easier in the long run. But whether it could beat OS X’s Dock, I have no idea unless I am a Windows user again, which is unlikely. And since I use Quicksilver more often than the Dock itself in OS X, I can’t compare.

As of today, I still can’t get the full Aero (or is it still called Aero?) feature working on my copy of Windows 7. Maybe because I installed this under VMWare, and that it can’t get the proper graphics hardware emulation. I still can’t get the games to work here as well. It hangs every time I started any game. Maybe this is another VMWare install quirk.

Windows 7 is shipped with Internet Explorer 8. Which I believe, although it is definitely better than IE6 or 7, it is still IE, it still has its own problems. And at this point, I really can’t tell whether IE can perform better than Firefox or Safari, or will it suffer to the same set of problems like its predecessors. It is a good thing, though, that finally IE6 is going down to the graveyard.

One thing that matters for me, as a designer, is text rendering. This is one thing that OS X excels at. And just like XP and Vista, Windows 7 still renders text pretty much garbage, and it makes me itch when I see texts that aren’t kerned perfectly. The Clear Type settings are definitely better now, but in terms of proportionally-spaced typefaces, unless you’re in a software like Adobe, there are still much room for improvement in this OS.

Bottom line, Windows 7 is a definite improvement from that monkey-ball-sucking Windows Vista. It’s definitely faster and useable. It doesn’t impress me that much to switch back from OS X, but if you’re a Windows user looking for an upgrade, you can watch out for this one when it comes out. Of course, since this is from Microsoft, being a company who likes to produce multiple useless editions of a product for no reason, you might want to start thinking whether you should buy the Home Premium, Professional, or Ultimate edition. Or maybe, they will release an Extreme Ultimate Edition, with ten autographs from Bill Gates on it. Hey, you’ll never know.