Saturday, March 28, 2009
I’m sure that most of you geeks would probably have seen this ad around and performed PC-Mac battles everywhere. Long story short, it’s about Lauren who’s trying to find a sub-$1000 17″ notebook and got herself a dirt-cheap HP Pavilion notebook. The ad definitely showed that Lauren tried to get an Apple notebook at first, but decided not to because their lowest end notebook would be the $999 white MacBook that doesn’t even have a 17″ screen. This concludes the ad to give out this message: Apple’s hardwares are goddamned expensive.
I do have something to say about this matter, and I’m saying this as realistically as possible, without being an Apple fanboy. I believe both companies have their own reasons to build whatever they want to build, I still believe that Windows 7 is going to be the best Windows there is and craps out Vista any day, and I’ve got my own good reasons why I am now an Apple user and stays that way. While I could agree that Apple’s products are generally more expensive at a glance, it tickles me that Microsoft is advertising against Apple not with their own products, but with any notebook that’s definitely not Microsoft’s.
Here’s the deal. Microsoft, just like Apple, is essentially a software company. Microsoft makes Windows, Apple makes Mac OS X. But Apple takes this up a notch by building good-quality products to complement their software and lock their softwares (essentially) to only their hardware. This is probably what Microsoft see as a threat to them. I have no idea why since the ones building PCs for Microsoft is not themselves. If they are worried, don’t you think actual hardware manufacturers like Lenovo, HP, and Dell should’ve been the ones that should worry with Apple’s hardwares?
Apple also did competitor-bashing advertisements with their “Get a Mac” lineup, but instead of bashing Microsoft’s hardware (which does not exist except for accessories like keyboards or mice), they did a good apple-to-apple (no pun intended) comparison by putting OS X and Windows on a head-to-head fight.
So what does this ad really shows? It shows that Microsoft is that desperate to try saving their own ass with the havoc Vista brought upon them, using an apple-to-orange comparison. Microsoft, I hope your ad agency has a real good reason for this, because this is what I think you guys should really do:
- Fire Ballmer. If you could put someone on par and as competent as Apple’s (or probably any company in this matter) top guys, you might probably come up with something that is actually good. Personally, I wouldn’t want to buy something from a company that selected a primate to talk on keynotes. Convincing? In a mental asylum, perhaps.
- Why don’t you stop whining and stop trying to convince people that Vista is a good consumer OS. It’s not, and I don’t think it would ever be. So instead of focusing on how to get back on Apple for their Leopard’s victory over you and lurch out pointless ads, why not focus on Windows 7 instead and give what your users really deserve for their money.
- The least you could do is simplify your OS version lineup. Seriously. Who would fucking care that you have six different versions for Vista alone. Consumers need something simpler to choose from. Or is this just your elaborate marketing scam so that common users would give out cash for more features?
- If you want to counter Apple’s way of getting into your nerves, then try aiming for their software, because that is exactly what they did in the first place. With this ad, it’s as if you’re telling BMW to build cheap Tata Nanos. Apple has their own market, and no matter what the prices are, people will keep buying their hardware. And they wouldn’t even care if there’s a $200 notebook to compete with their 17″ MacBook Pro.
Some time ago, I got my hopes up with Microsoft when I was trying out Windows 7. Maybe they’ve come to their senses and could bring out a good and useable OS. But seeing what their reaction is like by keeping pointless ads such as this one in production, I think I’d have my doubts back.
On the other hand, are Apple’s products that expensive? If you calculated the features, the craftsmanship, and the software that they are bundled with, I personally think it’s worth the price. Therefore, it’s not really a matter of whether people should push Apple to come up with cheap products, but it’s a matter of whether you want to buy premium products or not. I think everyone has all the rights to position their products on a certain target market.