BusinessWeek Redesign
Saturday, May 24, 2008
I don’t usually buy business magazines, unless I was featured there :) or if something caught my eye. Such as a large Apple logo on the cover. But there’s more to it than just Apple as a cover feature. It’s the redesign of BusinessWeek. It’s been a while since they have their magazine and website redesigned, but I never really pay attention to it. I like the way they maintain the superbly readable body text with a nice leading and all, but the main punch for me is that they managed to switch from a classic to a modern look, and they did it. The layout is consistent and by far it bests most of Indonesian’s typical business magazine (I don’t have to name them here, as most real designers know that most of them are designed poorly, and they obviously look crappy).
But in all good things, there’s always a flaw:
Yes, that one came from Amazon’s Search Inside!™ feature. The least they can do is buy the book and scan off the cover, or they could simply Google the image. I found a few even bigger than the image they’re using. But I wouldn’t take this as BusinessWeek’s entire mistake. This is Indonesia, even franchises can afford to suck.